Many of us are still clear on what the term “cloud” means. Based on Wikipedia, cloud computing “…provides computation, software, data access, and storage services that do not require end-user expertise in the physical location and configuration of the system that gives the assistance.” Exactly why is this important? It delivers agility to firms that has never been seen before.
Whenever a business moves towards the cloud, it is no longer required to keep IT on premise. This means dramatically reduced infrastructure and energy costs. Without needing to invest in expensive infrastructure, and making use of web-based services instead, businesses can grow faster, and only use the storage space they need, growing when necessary and shrinking when space will not be needed. Servers are in another location, so you will find no high energy bills to monitor, without any unexpected spikes in costs.
What’s interesting is the fact every clients are trying their own methods: either pioneers in the company have started using Twitter, Facebook, LinkedIn or Google pages (etc and the like – there are plenty of social media platforms available). As social networking has grown to be popular, a lot of third-party providers also have emerged since the “specialists” – then they will approach you and also convince you that they are those who have mastered using twitter – then a different one comes as the specialist for engaging customers with Facebook…After the morning, as a company considering the adoption of social networking, you’ll more confused than ever before. And worst of all the, some customers would think they are fully aware of all of that is to learn about social media marketing and also you now the best way to reach every one of them individually on all of these different platforms.
On the other hand, experience has demonstrated that even though social media marketing has grown to be very popular, very few companies actually have clear strategies along with clear indicators in terms of their social networking campaign. Generally, a lot of companies think they’ve done it all when they have created their accounts on popular social media platforms and after that publish bits of information from time to time – mostly ads about their services. While this approach is common, we often see companies apply this strategy just to abandon it all together a couple of months later, due to the fact they have got no clear path to follow, nor clear indications. The thing is, those companies adopted social media marketing thinking they already knew what to anticipate right from the start: and this is when the matter lies. Social media marketing can be quite powerful provided it’s implemented strategically- not since a company has made a decision to copy-and-paste another companies approach or feel it’s the ‘done thing’.
So what’s the analogy between social networking and cloud computing when it comes to company adoption? Well, in terms of cloud-based solutions, many businesses believe that they already know what you should expect from cloud computing solutions: this usually results in companies minimizing the disruptive change that cloud-based solutions will bring. Moreover (as is the case with social media) the cloud has already become quite popular that a lot of solutions are tagged using the word “cloud” – even though some aren’t actually cloud-based solutions per se. From the client’s point of view, this provides the false impression that they know all they should about cloud-based solutions. But this actually creates an uncomfortable situation for actual cloud-based solution providers as, with most companies who zoarok they are fully aware everything you should know about the cloud, it’s very hard to focus on the huge benefits that this company can benefit from custom-implementation of cloud sync google drive. Let’s take an illustration: you already know that I’m an advocate for Hosted Exchange- I’ve got a lot of measurable indicators that can work in favor of adopting Hosted Exchange for one company (it’s always good to possess clear return on interest or ‘ROI’ for each IT project), however if the client thinks that they don’t require a cloud-based solution, because everybody out there has demonstrated and advertised a bad method for their company to adopt the cloud, there’s a higher chance that they won’t even consider listening to any pro-cloud arguments.
As being a final note, here’s what I would suggest to the company pitching the adoption of cloud computing: don’t go into that trap that allows you to think you know exactly what a cloud-based solution may bring, and secondly- have whoever pitches to you about cloud computing come up with measurable ROI – decide to adopt the cloud simply because you see actual benefits, not because it’s trendy.