Armenian bookmaker TotoGaming has embarked on a method of introducing considerable improvements to the omni-channel operations, especially in its provision of live betting events. In the last two decades TotoGaming has developed one of the largest networks of retail operation in the area, with the company making great progress through its aim to provide customers with the best the market has to offer. This includes both enhanced web and mobile presence.
TotoGaming Board Chairman Suren Khachatryan explained the company puts an excellent emphasis on a method of multiplying the quantity of live events and the quantity of live markets per event, as it tries to satisfy growing demands of customers for fast and reliable information.
“Quite recently we have now significantly increased our 메이저사이트 offerings,” he said. “We use a clear view of the brilliant way ahead for Armenian sports betting market; therefore we focus our efforts on enriching the in-play offerings in number and quality.”
Khachatryan said he highly appreciates the collaboration with such video content providers as IMG, Perform, Sportsman and Betradar, which enables the organization to provide around 50,000 live-stream events to customers annually. “Due to top quality products in our providers, we anticipate over 30% increase of in-play betting,” he added.
TotoGaming increased its in-play coverage in Q3 to 18,000 matches per month and aims for more than 20,000 each month at the end of the year. Khachatryan believes the next thing in broadening the collaboration using its providers will move the business to some higher level nowadays in this, user-friendly gaming and sports betting world.
This year the organization released the mobile version of their Online Sportsbook, which includes all video-streaming materials and products through the leading content providers.
Already during the first weeks of the release, the mobile channel increased the company’s total revenue volume without cannibalising its existing online turnover.
Khachatryan commented: “We want to followup with new trends in modern gaming and sports betting developments by implementing a lot more innovative technologies featuring, basing our services on official data methods to provide our customers with fast and accurate data.”
TotoGaming also places plenty of increased exposure of customer service and supplies online 24/7 support services to keep that goal. It provides also taken a ‘special approach’ to the customer experience through making its user interface comfortable and alluring to the end user, and all of this in the company’s adherence for the principles of the responsible gaming.
TotoGaming’s partners have been keen to demonstrate their support for that bookmaker’s ambitions. Freddie Longe, VP, Head of Gaming for IMG Media, commented: “We are obviously thrilled to ensure TotoGaming being a new partner to the premium streaming service. The collaboration will take some of Europe’s top Football, Basketball and Tennis tournaments to Armenia. We anticipate expanding our relationship with TotoGaming in the future years as they take sports betting to a higher-level in Armenia.”
Daniel Fenner, Managing Director, UK for Sportsman, added: “Live streaming is becoming an important part of every sportsbook and we are looking forward to jointly develop the best product for TotoGaming’s customers. We are happy pxrkke welcome TotoGaming amongst our clients and they are looking forward to a long and reliable cooperation.”
John Harlow, Head of Sales-Betting for Perform Group, said: “It is an excellent pleasure to provide TotoGaming with our Watch&Bet content, and i also look ahead to forming a long lasting partnership with them.”
Meanwhile Eduard Blonk, Managing Director Sales for Sportradar Digital Media AG, commented: “We are glad to possess won TotoGaming being a new partner. It’s our aspiration to provide our partners with everything else necessary to run probably the most entertaining and informative offering in the sports betting market out of one hand. We have been also happy which our live streaming service, which can be available since one year, is receiving this type of positive market feedback.”