Santander Bank, N. A., formerly Sovereign Bank, is actually a wholly owned part of Spanish Santander Group. It is situated in Boston and its principal marketplace is the northeastern U . S .. It has $54.7 billion in deposits, operates about 650 retail banking offices and over 2,000 ATMs, and employs approximately 9,800 people.
Santander Bank covers eight Northeastern states with a number of financial products. The Santander bank directory offers solid options for people who have high savings balances as well as those trying to find basic checking accounts with low or no monthly fees. However its rates for basic savings accounts are low along with its overdraft fees are costly.
I’ve been located in Spain for almost 20 years. My wife is Spanish, my colleagues are Spanish, my customers are Spanish and through businesses are Spanish. Over these years I believe I’ve learned a great deal about “being Spanish”.
If you want to enter into the under-exploited fast-growing Spanish market, you need to know more than just how to speak Spanish. You must know Spanish customs, Spanish etiquette and Spanish business culture. Otherwise, you’ll you should be another American trying to “sell Spanish”.
One of the biggest differences between American and Spanish cultures is our relationship with money. Let’s be realistic, as Americans WE LOVE MONEY. We love to to make money, we like to enjoy money and that we like to talk about money. Our bookstores are packed with guides to creating money, and then for us an effective business man often is recognized as a fairly heroic figure.
For your Spanish situations are totally different. Generally in most circumstances referring to money, profits, or prices is recognized as crass. When there’s a news story in the papers regarding a company’s yearly profits the Spanish reaction is normally tinged with jealousy or suspicion. The Spanish bank, “Banco Santander” just announced there record-breaking yearly profits and basically everyone thought “They ought to be genuine thieves. How dare they can make so much profit!”
Now don’t misunderstand me. Spanish businessmen want to make profits. Such as you, they are ambitious and prepared to fight for success. They just don’t talk about it in public places. If you’re using a private business conversation, zcmwws fine to speak openly about opportunities, results and potential earnings. But if others are present you need to be very careful.
Outside of the “business environment” people seldom mention anything from the sort. Should you buy something, do it in a way where no one sees the price. If you pick-up the check, try not to let your guests find out how much it cost (pay with a charge card as opposed to cash). Remember, the problem isn’t having money but being obvious regarding it. It’s fine to use a Rolex or designer jeans, just don’t leave the cost tag chilling out!