iBeacon means Apple’s Bluetooth-based beacon technology that enables Bluetooth Beacon to deliver or receive minimal amount of data within short distances. The normal beacon message or data is made up of an UUID (universally unique identifier), a significant and a minor value only.
While the thought of ‘beacon’ is applicable to all of hardware suitable for the Bluetooth Low Energy beneath the Bluetooth 4. specification with iOS being the 1st platform to introduce this technology on the market, the fundamental concept of BLE was originally devised by Nokia. The name ‘iBeacon’ has been trademarked by Apple for its standard beacon protocol.
The iBeacon is undoubtedly an innovative low-cost technology that pulls Location Based Services in iOS to assist apps determine their position on the micro-local scale, and after that send hyper-contextual content to users depending on the location. iBeacons, however, do not use latitude and longitude to define locations, instead rely upon Bluetooth Low Energy (BLE) signal, for the iOS devices to detect them.
To sum it up, the iBeacon technology involves two parts – broadcaster or sender (beacon device) and a receiver (smartphone and app).
Since the Bluetooth Low Energy or BLE technology consumes low energy, it is actually right for simple applications involving minimal periodic transfers of information. An iBeacon periodically broadcasts a small-Energy Bluetooth (L.E.B.) signal that could be captured by any iOS devices nearby.
In accordance with the data received the iOS device will be now responsible to correctly interpret your message and perform action accordingly. At the moment the iBeacon technology works on the compatible iOS device which has iOS 7 or later along with Bluetooth facility switched on.
In simple words, the Bluetooth Low Energy Communication might be explained as small bits of data, advertised or broadcasted at frequent intervals by the beacon via radio waves. The iBeacon app development are completed is such a way that these groups of data will likely be received by devices like iPhone, iPad or iPod, where they can be used as various smartphone applications, causing things like push messages, prompts among others.
The typical technology for iBeacon requires a fixed 100 ms interval. Frequent broadcasting for faster discovery by devices can be done however it shall affect the life of the battery of your iBeacons.
The iBeacon technology can do performing not only sending meaningful data. The scope and limitation from the technology will also depend upon the type of the hardware it has been installed into. While cheaper devices may just emit the essential iBeacon protocol, other devices may also offer extra features like sound or light activation, temperature sensing and motion control.
Since iBeacons depend on a favorite technology like Bluetooth which happens to be easily available on almost every device without requiring a large amount of power, they may be tactfully applied in multiple areas.
Through an iBeacon network helps brands, retailers, apps or platforms discover wherein a customer is within close proximity. This creates an environment to enable them to send clients hyper-local and meaningful messages/advertisements that could again be instrumental in driving sales.
Each time a customer with an iBeacon compatible device arrives at the store, the apps on his device will alert him as soon as it catches the signal in the iBeacons installed inside the store. It shall send a relevant data to its server, upon which app actions, push notifications, etc occur. The easy messages may be discount rates and limited offers and even reminders and so can enhance your shopping experiences. Going by this, it might be asserted that iBeacons have certainly introduced a brand new method for brand communications.
Recent surveys show that iBeacons may also be being viewed as helpful mediums that may be placed on educational context. As an illustration, simple games involving students to learn and unveil things and also scientific experiments could be supported via iBeacons. These are being seen a good tool which could drive young minds towards different subjects like technology, logic, geography, etc.